Telemarketing places & its product marketers

Test Everything

This one is easy. Test everything, then go back and test everything again. And again.

There are literally hundreds of elements for you to test. But here's a quick one for US DRTV marketers -->

Stop relying only on your product-focused mini sites but rather consider testing "the good old webstore" model, with dozens or hundreds or thousands of products ... with smart merchandising of course.

Doing so will drive your short-term sales conversion rates down, but it will drive your long-term sales conversion rates and profitability up. Remember, even with DRTV the game is no longer about making the first sale, but about making a series of consequtive sales to the same consumer. Even if he doesn't buy the exposed DRTV product ...

4. Go Viral
The internet provides unprecedented viral marketing opportunities, especially for direct response TV marketers. And smart viral campaigns will enable you to generate leads for less than 10 Dollar Cents per lead ...

5. Social Media Is Here
... and it's not going anywhere.

For direct response TV marketers, social media is both an opportunity and a threat.

(a) Everyone has a voice ... and they’re not affraid to use it online. Got a faulty product or long delivery times? They'll find you, expose you, talk about you and demolish your brand.

(b) Price comparison is easy and quick. Consequently, your pricing strategies have never been more important.

(c) Dozens of competitors are just an “online search away", and often Google loves them better than you ... even for your own product keywords.

(d) Watch the likes of eBay and other online auctions --> it's never been easier for a small-time entrepreneur to compete with the big advertiser, actually piggy-backing on his ad spend.

6. Diversify
Capture the product long tail by both expanding your product mix and repackaging your product combinations to cater to different target audiences.

Nothing new, right?

Telemarketing people and sales practice of telemarketer

Telemarketing is the sales practice of cold-calling people to try to sell things. This is an almost universally irritating practice (see the angst captured in How to torture a telemarketer for instance - oh, the zeitgeist cries out in pain!) - since telemarketers usually call in the evening at private residences, and take advantage of the normal politeness telephone etiquette demands - it's rude to hang up, so many people stay on the line, a captive audience. Telephone solicitation is also a hotbed of fraud - it's easy to represent yourself as anything you want on the phone. It's probably a good idea to check with the Better Business Bureau before buying /anything/ over the phone, unless it's a reputable company and you called them - not they called you. Thousands of people get burned every year by telephone fraud.



If you are irritated by telemarketers, the best solution is probably not to harass the caller - the poor grunts who work at call centres are poorly paid and generally have no power. What is more effective is politely asking to be removed from their call list - in more jurisdictions, they are legally required to do so - and then hanging up. If they call again, report them to the appropriate authority.




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